by C.K. MacLeod
Do you have an online home? You really should.
Recently, a managing editor contacted me to see if I was interested in doing some work for his publisher. The timing wasn’t great for me, but I didn’t want to leave the publisher high and dry. With the managing editor's permission, I contacted my editing group and asked interested editors to contact me. I got seven email responses in the first hour.
When I make a referral, I want to know something about the person I’m referring, but I couldn’t find out anything about these editors other than what they told me in their email messages. They didn’t appear to have online homes.
I get it. Setting up a website and keeping up with social media is a lot of work. But may I suggest that you do one small thing? Set up an About.me page. I learned about this site through personal branding expert Sidneyeve Matrix.
About.me is the equivalent of a digital business card, or a mini one-page website. It’s free for a basic account, it’ll take you less than an hour to set up, and then you can link to it in your email signature. Here's my About.me page:
If you’re providing services, or you have something to sell, you don’t need to buy an online mansion. You can take up residence in a tiny online yurt.
Image by Prashant Ram